Core Equities

Macro-aware, style-agnostic, purpose-built

Our core equity capability is designed to give clients dependable exposure to global equity markets, with a clear focus on delivering consistent excess returns and smaller drawdowns over the cycle.

At the heart of our approach is Macro Active Core (MAC): a macro-first, style-agnostic philosophy that recognises that large economic forces such as rates, inflation, growth, policy, demographics and credit, drive equity returns more than stock-specific noise.

We systematically track these big-picture variables to identify regimes and structural themes, then use them to shape every aspect of portfolio design and risk-taking.

Our equity strategies

Led by Senior Fund Managers, Mike Willans and Bimal Patel, learn more about the Keyridge macro-first equity strategies.

What makes our philosophy different?

Macro first, always benchmark-aware

We start with a clear view of the economic regime – expansion, slowdown or contraction – and use this to set base allocations and risk levels, rather than relying solely on bottom-up stock picking. A dedicated macro framework and regime analysis inform the structural tilts and cyclical exposures within our core portfolios.

Style agnostic by design

We deliberately avoid being locked into a single equity style such as growth, value or quality. In an era of extreme style volatility, where dogmatic adherence to any one style has been punished, this flexibility is essential to avoid “style whiplash” and to keep portfolios working across different macro environments.

Every position is a decision

Our portfolios are active, but benchmark-aware. We maintain a clear view on the largest benchmark constituents and spend as much time on our underweights as on our overweights, recognising that avoiding the wrong stocks can be as powerful as owning the right ones.

This discipline helps protect against losing alpha by ignoring large-cap winners and against a persistent bias towards smaller, less liquid names.

Two engines of alpha: macro and fundamental

We run a bimodal process that combines top-down macro and thematic insights with bottom-up fundamental research. Macro analysis identifies the key themes and exposures; fundamental work selects the individual companies best placed to benefit, with conviction expressed through both overweights and underweights as the opportunity set evolves.

How we build core portfolios

  • Dynamic macro and thematic framework

    Our process integrates macro regime analysis, structural thematics (such as energy transition, demographics and technological innovation) and a disciplined momentum overlay to confirm or challenge our views.

    This creates a core portfolio that blends cyclical and structural insights, seeking to compound through regimes whilst capturing long-term growth.

  • Concentrated, risk-controlled implementation

    Core equity portfolios typically hold 50–70 stocks, with active share above 65% and tracking error managed within a defined range, ensuring that risk is taken deliberately and transparently.

    Portfolio construction is benchmark-aware, with explicit controls around sectors, styles, liquidity and position sizes.

  • Consistent process, clearer client outcomes

    The shift to Macro Active Core was a deliberate reset of our equity process to better align with clients’ needs over a full cycle, reducing cash drag, limiting style bias and targeting lower volatility and smaller drawdowns without sacrificing return potential.

    The result is a core equity capability that is purpose-built: designed not around a label or style bucket, but around what clients need from their equity allocation: steady, risk-conscious compounding through changing macro regimes.